The Pennsylvania Health Care Association (PHCA) is unveiling an updated look to the association’s brand today, as well as launching a new website to better serve long-term care providers, business partners and other stakeholders.
After nearly ten years, PHCA will have a new logo and defining colors, but the updated brand doesn’t stray too far from its roots. Long-term care is a keystone within the Pennsylvania health care continuum – a reason why the decision was made to keep the keystone figure as the mark in the PHCA logo. The keystone, however, did receive a fresh look with three interconnecting lines to create the keystone shape. The lines each have their own color, representing the three main components of the long-term care continuum that PHCA advocates for: nursing homes, assisted living communities and personal care homes.
“This PHCA brand refresh builds on our reputation as a trusted leader in the Capitol and around the state, while more closely representing our membership,” said Zach Shamberg, president and CEO of the Pennsylvania Health Care Association. “The entire long-term care continuum relies on each of its parts to be successful and to fulfill the mission of caring for our most vulnerable population. PHCA’s fresh new look emphasizes the importance of the primary components of the long-term care continuum while demonstrating a modern approach in the evolution of care.”
As part of the rebrand, PHCA relaunched its website to better serve long-term care providers and business partners. The new site is designed to create better engagement while allowing users to increase their involvement in the community PHCA has established.
PHCA’s website URL will remain the same. To visit the site, go to phca.org.
Pennsylvania continues to face persistent, health care workforce shortages that strain patients’ access to care, a new survey of the state’s hospitals and nursing homes found.
The survey—conducted November 2024 through January 2025 by The Hospital and Healthsystem Association of Pennsylvania (HAP), LeadingAge PA, and Pennsylvania Health Care Association (PHCA)—demonstrates the ways patients and residents feel the effects of workforce shortages throughout the continuum of care.
Do you ever feel the public is completely blind to your nursing home’s struggles?
For those of you dealing with frustrated family members trying to find a place for their loved one, I imagine their “surprise” on learning about a lack of nursing home beds is a regular reminder that your warnings about levels of access often fall on deaf ears.
The cost of long-term care in Pennsylvania, coupled with limited staffing, is challenging nursing facilities tasked with caring for the commonwealth’s fast-growing demographic.
Advocates are looking to Pennsylvania lawmakers for help ensuring seniors have access to affordable and quality care.
