PHCA Introduces New Look and Updated Website
After nearly ten years, PHCA will have a new logo and defining colors, but the updated brand doesn’t stray too far from its roots. Long-term care is a keystone within the Pennsylvania health care continuum – a reason why the decision was made to keep the keystone figure as the mark in the PHCA logo. The keystone, however, did receive a fresh look with three interconnecting lines to create the keystone shape. The lines each have their own color, representing the three main components of the long-term care continuum that PHCA advocates for: nursing homes, assisted living communities and personal care homes.
“This PHCA brand refresh builds on our reputation as a trusted leader in the Capitol and around the state, while more closely representing our membership,” said Zach Shamberg, president and CEO of the Pennsylvania Health Care Association. “The entire long-term care continuum relies on each of its parts to be successful and to fulfill the mission of caring for our most vulnerable population. PHCA’s fresh new look emphasizes the importance of the primary components of the long-term care continuum while demonstrating a modern approach in the evolution of care.”
As part of the rebrand, PHCA relaunched its website to better serve long-term care providers and business partners. The new site is designed to create better engagement while allowing users to increase their involvement in the community PHCA has established.
PHCA’s website URL will remain the same. To visit the site, go to phca.org.
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